Color and matter embody the essence
of denim. And with Yan Simmon,
this union becomes a mark of distinction,
of discreet elegance, to be adopted as
an calm and strong expression of oneself.
Indigo evokes the ambition of a simple and honest world,
a world in which an independent man
with an intense spirit may feel at ease.
The indigo world is born from the desire
to liberate oneself from the mainstream,
entering a state of freedom in which
it is possible to be independent
and do things one’s own way.
Denim embodies this spirit and becomes
a piece of us, of our history,
of the way we are.
Denim, kindred spirit.
No story is without inspiration.
Yan Simmon Denim opens the way towards freedom: the freedom to come and go, to feel the energy evoked by the deep blue of our denim.
A color which gives us certainty and intense sensations, which are our own.
A color that holds in its heart the ocean’s strength, the sky’s vastness.
Yan Simmon Denim is for each and every one of us.